News

Bleu Pelican makes a foray onto the radio… with a concept by Génération!

Montréal, April 13, 2011. – Génération has penned the new Location bleu Pelican advertising offensive. Spots now airing advertise bleu Pelican’s services in a tone seldom heard on the radio: that of a wildlife documentary!

The strategy consists of introducing the company and its rental services using the company’s own symbol, the pelican. Here, the blue pelican becomes larger than life! The first spot advertises bleu Pelican’s car rental services and the second its truck rental services.

About bleu Pelican

Specializing in short-term leasing of cars, trucks, equipment and minibuses, bleu Pelican (www.bleupelican.com) now has over 50 branches across the province. In a market mainly controlled by foreign firms and interests, the company is already the largest network in its category owned by Québec franchisor-franchisees. Located in easily accessed strategic areas in the four corners of the province, bleu Pelican branches offer a wide range of products for travelling, replacement, transportation of goods, and specialized equipment.

About Génération

Génération (www.generationmultimedia.com) offers integrated services in communications with its Génération-Pub and Génération-Clik Multimédia divisions. Its experienced team evolves in an environment where new technology and traditional advertising vehicles work hand in hand. This versatile team can achieve any type of project—be it consultation, marketing strategy, creation, production, promotion, public relations or Web design—for a clientele that spans Canada and the U.S. The Génération Group is also the exclusive distributor of Guidyu, Simple Click and O.D.E technologies.

Listen to the advertising spots (available only in french)

Source:

Stéphanie Carbonneau
Director General
Génération
514 521-3300, ext. 221
stephanie@genpub.ca