New TV campaign for Voyages À Rabais by Génération
Montréal, October 27, 2011. – On October 31, Voyages À Rabais (www.voyagesarabais.com) launches its latest TV offensive featuring three ultra-fussy consumers who do NOT do business with the number one travel agency in Québec. Created by the Montréal agency Génération (www.generationmultimedia.com), the campaign consists of three 15-second clips, each emphasizing one of the main advantages of travelling with Voyages À Rabais.
As their communication vehicle, Génération has imagined three characters: La Prévoyante (The Planner), L’Économe (The Bean Counter) and La Chasseuse de primes (The Bonus Hunter), incarnated by Anne-Élisabeth Bossé, struggling with apparently big issues that VAR can so easily solve. By choosing the same actress to play each of the three figures, Génération has sought to accelerate the brand identification process. The only challenge: to create three entirely different worlds, which Anne-Élisabeth Bossé, director Bernard Nadeau and the whole creative team have managed to do with flying colours.
Founded in 2003, Voyages à rabais (www.voyagesarabais.com) is the largest Francophone travel retailer in Québec. Its varied product range—which includes South, Europe, flight, group, cruise and exclusive tour packages—has made Voyages À Rabais Québec’s number-one travel reference. The team of some 40 professionals is known for its personalized service and ability to meet its clientele’s most specific needs, seven days a week.
Génération (www.generationmultimedia.com) offers integrated services in communications with its Génération-Pub and Génération-Clik Multimédia divisions. Its experienced team works in an environment where new technology and traditional advertising vehicles act hand in hand. This versatile team can achieve any type of project—be it consultation, marketing strategy, creation, production, promotion, public relations or Web design—for a clientele that spans Canada and the U.S. The Génération Group is also the exclusive distributor of Guidyu, Simple Click and O.D.E technologies.
Sylvie Myre, President, VoyagesÀRabais.com
Pierre Gagnon, associate, vice president strategy
Claude Grégoire, business development director
Jean-François Ménard, copywriter
DIRECTOR OF PHOTOGRAPHY:
Lucie Gauthier, Patrick Chevrier
Listen to the advertising spots (available only in french)
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Business Development Director
514 521-3300, ext. 231
Montréal, March 20, 2012.– Génération has created the new Location bleu Pelican billboard campaign, set for launch this week throughout greater Montréal.
Montreal, October 27, 2011. – On October 31, Voyages À Rabais (www.voyagesarabais.com) launches its latest TV offensive featuring three ultra-fussy consumers who do NOT do business with the number one travel agency in Québec