News

New TV campaign for Voyages À Rabais by Génération

Montréal, October 27, 2011. – On October 31, Voyages À Rabais (www.voyagesarabais.com) launches its latest TV offensive featuring three ultra-fussy consumers who do NOT do business with the number one travel agency in Québec. Created by the Montréal agency Génération (www.generationmultimedia.com), the campaign consists of three 15-second clips, each emphasizing one of the main advantages of travelling with Voyages À Rabais.

As their communication vehicle, Génération has imagined three characters: La Prévoyante (The Planner), L’Économe (The Bean Counter) and La Chasseuse de primes (The Bonus Hunter), incarnated by Anne-Élisabeth Bossé, struggling with apparently big issues that VAR can so easily solve. By choosing the same actress to play each of the three figures, Génération has sought to accelerate the brand identification process. The only challenge: to create three entirely different worlds, which Anne-Élisabeth Bossé, director Bernard Nadeau and the whole creative team have managed to do with flying colours.

About VoyagesARabais.com
Founded in 2003, Voyages à rabais (www.voyagesarabais.com) is the largest Francophone travel retailer in Québec. Its varied product range—which includes South, Europe, flight, group, cruise and exclusive tour packages—has made Voyages À Rabais Québec’s number-one travel reference. The team of some 40 professionals is known for its personalized service and ability to meet its clientele’s most specific needs, seven days a week.

About Génération
Génération (www.generationmultimedia.com) offers integrated services in communications with its Génération-Pub and Génération-Clik Multimédia divisions. Its experienced team works in an environment where new technology and traditional advertising vehicles act hand in hand. This versatile team can achieve any type of project—be it consultation, marketing strategy, creation, production, promotion, public relations or Web design—for a clientele that spans Canada and the U.S. The Génération Group is also the exclusive distributor of Guidyu, Simple Click and O.D.E technologies.

Credits
ANNOUNCER:
Sylvie Myre, President, VoyagesÀRabais.com

AGENCY:
Génération

CREATIVE TEAM:
Pierre Gagnon, associate, vice president strategy
Claude Grégoire, business development director
Jean-François Ménard, copywriter

DIRECTOR:
Bernard Nadeau

DIRECTOR OF PHOTOGRAPHY:
Jean-François Lord

PRODUCTION HOUSE:
TVA Accès

PRODUCTION:
Lucie Gauthier, Patrick Chevrier

Listen to the advertising spots (available only in french)

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Source

Claude Grégoire
Business Development Director
Génération
514 521-3300, ext. 231
claude@genpub.ca