Génération Multimédia - Van Houtte


VAN HOUTTE® café-bistros’ Loto Espresso: An intense promotion by Génération!

Montreal, February 15, 2011. – Génération has penned the new VAN HOUTTE® café-bistro advertising offensive. The radio spot now airing announces the triumphant return of Loto Espresso and is part of the creative platform developed this year emphasizing the notion of intensity.

In the spot, two women literally fight over the prized Loto Espresso ticket. You can hardly blame them: With nearly $200,000 in instant prizes, over 100 Keurig coffee machines and Seaco espresso machines to win, and four trips to Jamaica as grand prizes, the VAN HOUTTE® café-bistros have what it takes to make their customers more intense than ever!

About the Van Houtte café-bistros

Founded in 1919, Van Houtte (www.VanHoutte.com) is one of the largest premium coffee roasting, marketing and distribution companies in North America. It also operates the 55-location Van Houtte café-bistro network, which is present mainly in Québec. Rediscover a passion for coffee and the rich heritage of a master roaster in its café-bistros.

About Génération

Génération (www.generationmultimedia.com) offers integrated services in communications with its Génération-Pub and Génération-Clik Multimédia divisions. Its experienced team evolves in an environment where new technology and traditional advertising vehicles work hand in hand. This versatile team can achieve any type of project—be it consultation, marketing strategy, creation, production, promotion, public relations or Web design—for a clientele that spans Canada and the U.S. The Génération Group is also the exclusive distributor of Guidyu, Simple Click and O.D.E technologies.

Source :

Stéphanie Carbonneau
Director General
514 521-3300, ext. 221



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