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Génération and Voyages à rabais: A partnership that will go far!

Montréal, June 15, 2011. – Voyages à rabais has commissioned Génération to develop its next advertising campaign and produce its communications tools.

The agency will be called on to advise the company on a number of different levels: strategy marketing, orientation of communications, and creation of the company’s advertising campaigns and promotional activities. The first advertising campaign born of the collaboration is set for launch in autumn 2011.

About Voyages à rabais

Founded in 2003, Voyages à rabais (www.voyagesarabais.com) is the largest francophone travel retailer in Québec. Its varied product range—which includes South, Europe, flight, group, cruise and exclusive tour packages—has made Voyages à rabais Québec’s number-one travel reference. The team of some 40 professionals is known for its personalized service and ability to meet its clientele’s most specific needs, seven days a week.   

About Génération

Génération (www.generationmultimedia.com) offers integrated services in communications with its Génération-Pub and Génération-Clik Multimédia divisions. Its experienced team evolves in an environment where new technology and traditional advertising vehicles work hand in hand. This versatile team can achieve any type of project—be it consultation, marketing strategy, creation, production, promotion, public relations or Web design—for a clientele that spans Canada and the U.S. The Génération Group is also the exclusive distributor of Guidyu, Simple Click and O.D.E technologies.


Claude Grégoire
Director of Business Development
514 521-3300, ext. 231



Montréal, March 20, 2012.– Génération has created the new Location bleu Pelican billboard campaign, set for launch this week throughout greater Montréal.

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Montreal, October 27, 2011. – On October 31, Voyages À Rabais (www.voyagesarabais.com) launches its latest TV offensive featuring three ultra-fussy consumers who do NOT do business with the number one travel agency in Québec

+ Click here to learn more