Génération Multimédia - The new bleu Pelican billboard campaign

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Génération the brainchild behind the new bleu Pelican billboard campaign

Montréal, March 20, 2012. – Génération has created the new Location bleu Pelican billboard campaign, set for launch this week throughout greater Montréal.

Billboard visuals highlight the company’s brand-new signature, With you every step of the way. It’s a signature designed to reinforce the company’s mission, namely, to offer its clientele the best service possible throughout the rental process, from contract signing to vehicle return.

About bleu Pelican

Specializing in short-term leasing of cars, trucks, equipment and minibuses, bleu Pelican (www.bleupelican.com) now has over 50 branches across the province. In a market mainly controlled by foreign firms and interests, the company is already the largest network in its category owned by Québec franchisor-franchisees. Located in easily accessed strategic areas in the four corners of the province, bleu Pelican branches offer a wide range of products for travelling, replacement, transportation of goods, and specialized equipment.

About Génération

Génération (www.generationmultimedia.com) offers integrated services in communications with its Génération-Pub and Génération-Clik Multimédia divisions. Its experienced team works in an environment where new technology and traditional advertising vehicles act hand in hand. This versatile team can achieve any type of project—be it consultation, marketing strategy, creation, production, promotion, public relations or Web design—for a clientele that spans Canada and the U.S. The Génération Group is also the exclusive distributor of Guidyu, Simple Clik and O.D.E technologies.

See the first billboard (french only)

See the second billboard (french only)

Source:
Stéphanie Carbonneau
Director General
Génération
514 521-3300, ext. 221
stephanie@genpub.ca

 

News

Montréal, March 20, 2012.– Génération has created the new Location bleu Pelican billboard campaign, set for launch this week throughout greater Montréal.

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