News

Bleu Pélican takes flight with Génération! 

Montreal, February 9, 2011. – Bleu Pelican has given Génération the mandate to redesign its Website and devise its marketing tools. The new advertising platform will highlight the company’s distinctive products and range of promotional offers.

The agency will be called upon to create a new graphic environment and review the Website architecture, which will ultimately be reflected in simpler, more intuitive browsing. Content management will be handled by the Simple Click solution, which provides fast and efficient renewal of site information. The new Website will be online in March 2011 (www.bleupelican.com).

About bleu Pelican

Specializing in short-term leasing of cars, trucks, equipment and minibuses, bleu Pelican now has over 50 branches across the province. In a market mainly controlled by foregin firms and interests, the company is already the largest network in its category owned by Québec franchisor-franchisees. Located in easily accessed strategic areas in the four corners of the province, bleu Pelican branches offer a wide range of products for travelling, replacement, transportation of goods, and specialized equipment.

About Génération

Génération (www.generationmultimedia.com) offers integrated services in communications with its Génération-Pub and Génération-Clik Multimédia divisions. Its experienced team evolves in an environment where new technology and traditional advertising vehicles work hand in hand. This versatile team can achieve any type of project—be it consultation, marketing strategy, creation, production, promotion, public relations or Web design—for a clientele that spans Canada and the U.S. The Génération Group is also the exclusive distributor of Guidyu, Simple Click and O.D.E technologies. 

Source:

Stéphanie Carbonneau
Director General
Génération
514 521-3300, ext. 221
stephanie@genpub.ca