Café-Bistros Van Houtte and Génération: a rich and intense relationship.
Montreal, November 10, 2010 – The agency Génération has penned the radio spot for the new Van Houtte café-bistro advertising campaign. The message, which promotes the chain’s specialty coffees, is part of a creative platform developed this year emphasizing the notion of intensity.
The concept plays up the funny situations produced by intense and unexpected reactions. Here, a café-bistro counterperson, charged with emotion and intensity, invites customers to discover the lattes and cappuccinos—with rich and intense flavours.
About the Van Houtte café-bistros
Founded in 1919, Van Houtte (www.vanhoutte.com) is one of the largest premium coffee roasting, marketing and distribution companies in North America. It also operates the Van Houtte café-bistro network, now present mainly in Québec with over 55 locations. Rediscover a passion for coffee, and the rich heritage of a master roaster in its café-bistros.
Génération (www.generationmultimedia.com) offers integrated services in communications with its Génération-Pub and Génération-Clik Multimédia divisions. Its experienced team evolves in an environment where new technology and traditional advertising vehicles march hand in hand. This versatile team can achieve any type of project, be it consultation or marketing strategy, creation, production, promotion, public relations or Web design, for a clientele that spans Canada and the U.S. The Génération Group is also the exclusive distributor of Guidyu, Simple Click and ODE technologies.
– 30 –
Tel. : 514 521-3300, ext. 221
Montréal, March 20, 2012.– Génération has created the new Location bleu Pelican billboard campaign, set for launch this week throughout greater Montréal.
Montreal, October 27, 2011. – On October 31, Voyages À Rabais (www.voyagesarabais.com) launches its latest TV offensive featuring three ultra-fussy consumers who do NOT do business with the number one travel agency in Québec